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It was probably inevitable that Wonderful Pistachios, a brand known for cartoony commercials with broad comedy and D-list celebrities, would eventually end up on the Super Bowl.
And indeed, the Paramount Farms nut brand has signed up for Super Bowl XLVII and will air a 30-second spot starring the biggest one-hit wonder of all: South Korean rapper Psy of "Gangnam Style" fame.
The commercial was filmed on Tuesday in North Hollywood, USA Today reports. Directed by Mathew Cullen of MTh (Motion Theory), it will mark the Super Bowl debut for Wonderful Pistachios, and will be Psy's first commercial acting job in the U.S.
"He's penetrated the cultural consciousness of the United States," Marc Seguin, vp of marketing for Wonderful Pistachios, tells the paper.
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