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New Ad Boss at Client Will Examine Agency Resources
NEW YORK–Embattled retail giant Toys ‘R’ Us last week brought in Warren Kornblum as its new chief marketing officer. Kornblum said he will begin to take stock of all supplier resources, including its ad agency partnerships.
Kornblum, a senior vice president at the Paramus, N.J.-based company, inherited Quantum Media International, which handles media planning and buying duties, and New York creative shop The Kaplan Thaler Group. Sources said Kornblum has already started a media review, an assertion he denied.
“Despite all the reports of the brand in trouble, it’s still a profitable company with a 50-year heritage,” said Kornblum.
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