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Who says awards shows don’t have an effect on business?
Just ask Marc Gallucci, the former Arnold Communications senior vice president who scored big at last year’s Hatch Awards for freelance client Cider Jack.
Besides three gold bowls, the show helped land him new business.
Kevin Jenness, the former president of high-end jeweler Shreve, Crump & Low who now oversees the company’s marketing as a consultant, first heard Gallucci’s sitcom-style radio spots for Cider Jack at last year’s awards presentation.
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