Gainesville Regional Utility Selects Zimmerman

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Previous experience and quick thinking landed The Zimmerman Agency its newest account.

The Tallahassee, Fla., shop won the business of the Gainesville Regional Utility in a review against Pro Ink in Gainesville, Fla. Incumbent Cramer-Krasselt in Orlando, Fla., did not participate.

Billings are less than $1 million.

The two finalists survived an original group of 16 agencies, some from as far away as Oregon, according to Rosemary Fagler, GRU’s marketing manager.

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