G2 Names L.A. Chief

NEW YORK G2 Direct & Digital has promoted Chris Kelly to the new position of managing director of its Los Angeles office, the agency said.

Kelly, 54, had been svp, group account director, working primarily on the Adobe account, but moved up after Chris LaBonge, who ran the office, left recently to pursue other opportunities, G2 said. Kelly will continue to work on Adobe, which is run out of the shop’s office in San Francisco.

In his new role, Kelly supervises a staff of 35 and reports to G2 CEO Larry Kimmel, who is based in New York.

Kimmel said Kelly’s experience in “strategic planning, data analytics, digital and direct marketing and branding is truly unique and differentiated.”

The major clients of G2 in L.A. are Countrywide, Cunard Cruises and Princess Cruises.

Kelly joined Grey, a sister company of G2, five years ago. Both agencies are ultimately units of WPP Group in the U.K. He started in data analytics but over the years has helped the shop expand with b-to-b, technology and financial accounts, including Bank of Hawaii, Experian, SanDisk and Wells Fargo.

Kelly has also held executive positions on the client side, working for companies such as American Express, AT&T, Bell Communications and Chemical Bank.

“This is a very exciting time to be in the direct marketing business, as it takes on an ever-more important role with a premium in our industry being placed on developing a meaningful, interactive, two-way dialogue between the consumer and the brand,” Kelly said.