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Seventeen ad agencies – some of the hottest in the country – scrambled over the weekend to complete a questionnaire for fX, the basic cable channel Fox Inc. plans to launch next March. The initial ad budget is at least $3-6 million, to be spent in consumer media through June, 1994. Among those invited included Chicago-based Leo Burnett Co., and Minneapolis-based Fallon McElligott. Burnett has already opted not to pitch the business because of a long-standing policy of not pursuing media accounts because the agency views it as a conflict of interest.
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