Fusebox Debuts Philadelphia Zoo Site

NEW YORK Fusebox has launched an e-commerce-enabled Web site for The Philadelphia Zoo. With the new site, America’s first zoo aims to broaden its marketing, educational and fundraising endeavors and reach a wider audience.

“The zoo wanted to be able to reach all their audiences and be able to offer tickets and other opportunities like online donations,” said Laura Michaels, Fusebox partner and vp of creative services.

The New York-based i-shop attempted to appeal to both children and adults by creating a sophisticated, yet fun Web site that used vivid colors, bold typography and numerous photographs. The site (www.philadelphiazoo.com) also contains educational material, such as profiles on several different animals.

Fusebox, which works with other non-profit organizations, such as Carnegie Hall and YouthAIDS, provided business direction, content management, architecture, programming and creative services for the site.

The site’s e-commerce capabilities will help the zoo generate additional revenue to continue to encourage the public’s involvement in worldwide conservation efforts for endangered animals.