Funniest Commercials: Reebok, 'Terry Tate'

Slapstick violence livened up a familiar comic outpost—the drab corporate office—in this Super Bowl spot for Reebok starring Lester Speight as Terry Tate, a linebacker who thrives by viciously tackling colleagues when they mess up. It was conceived by Rawson Marshall Thurber, who made Tate a master of the one-liners. After flattening one worker who poured the last cup of coffee, he screamed, "You kill the joe, you make some mo!"