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Client Is All Smiles as $10 Mil. OWN&P Campaign Hits the Air
SAN FRANCISCO–A new ad campaign for Half.com speaks to people who might have bargains on their mind.
Three TV commercials are part of the e-commerce site’s first national campaign. The $10 million push, via Odiorne Wilde Narraway & Partners, will span traditional media as well as advertising on ATM screens and billboard trucks.
Half.com is a virtual flea market where users buy and sell used books, games and movies for at least half off the list price.
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