Fuji Photo Narrows PR Search to 2

BOSTON Two agencies have reached the final round in Fuji Photo Film USA’s public relations review.

Independent Stanton Crenshaw and Text 100, which is owned by Next Fifteen Communications Group in London, are slated to meet with senior managers at the Elmsford, N.Y-based client in the next couple of weeks for final presentations, according to director of corporate communications Tom Shay.

Cut from the review process were 21-year incumbent independent Edelman Public Relations, Grey Global Group’s GCI Group and WPP Group’s Cohn & Wolfe. All five agencies from the semifinal round are in New York.

A final decision is expected by July, Shay said. The new agency will be charged with a variety of public relations chores, including media relations, investor relations, and community relations, for the company’s photo imaging, magnetic market and computer products, he said.

Handling the review process is management consultancy Repovich Reynolds Group in Pasadena, Calif.

Fuji Photo Film handles advertising through Publicis in New York; it spent $12 million on measured media last year, per TNS Media Intelligence/CMR.