FTC Study Reveals How Alcohol Advertisers Use Digital Marketing

Spirits firms increased expenditures fourfold since 2008

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Keeping tabs on marketing alcohol to underage consumers, the Federal Trade Commission on Thursday released its fourth study of self-regulation in the alcohol industry. 

While there are no headlines on the compliancy front in their use of traditional media (the beer and spirits companies were squeaky clean), for the first time the study opens a window on the digital marketing practices of the companies.

The study, the agency's fourth since 1999, was based on information provided by 14 major beer and distilled spirits companies representing 1,679 brands and varieties, which spent a total of $3.45



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