Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Today is International Women’s Day, and brands are committing like never before to honoring women everywhere, especially in light of the #MeToo movement that has rocked so many industries over the past year.
Below, see some of the branded efforts today. We’ll be updating this story throughout the day.
Barbie
The Mattel brand unveiled dolls based on women heroes like Amelia Earhart, Frida Kahlo, Katherine Johnson and Chloe Kim. “Barbie is committed to shining a light on empowering
role models past and present in an effort to inspire more girls,” the brand says.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in