From Barbie to Bud, What Brands Are Doing for International Women's Day

Portraits of empowerment, achievement and inspiration

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Today is International Women’s Day, and brands are committing like never before to honoring women everywhere, especially in light of the #MeToo movement that has rocked so many industries over the past year.

Below, see some of the branded efforts today. We’ll be updating this story throughout the day.

Barbie

The Mattel brand unveiled dolls based on women heroes like Amelia Earhart, Frida Kahlo, Katherine Johnson and Chloe Kim. “Barbie is committed to shining a light on empowering
role models past and present in an effort to inspire more girls,” the brand says.

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