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Despite a decline in viewers, airtime on Super Bowl XXXII went for $1.3 million for a 30-second unit. However, big bucks won’t guarantee mindshare: If the Green Bay Packers overrun the Denver Broncos early on, as they are expected to, consumers will likely abandon the game in droves. Here are some ad highlights you can expect.
Anheuser-Busch, a perennial Big Game advertiser, bought four minutes of airtime. Three 30-second Budweiser spots from Goodby, Silverstein & Partners feature Louie the Lizard furthering his effort to do in the Budweiser frogs.