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With the new NFL season scheduled to kick off next week following a canceled preseason, Frito-Lay is summoning the fun and excitement that accompany Christmas morning to help restore a sense of normalcy during a tumultuous year.
On opening night, when defending Super Bowl champions the Kansas City Chiefs face off against the Houston Texans on Sept. 10 on NBC, the snack brand will debut a 60-second spot featuring a revision of the poem ‘Twas the Night Before Christmas, narrated by former Seattle Seahawks running back Marshawn Lynch.
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