Frito-Lay Hosts Baby Boom for Ruffles

DALLAS In an effort to rejuvenate Ruffles potato chips, Frito-Lay is resurrecting an advertising icon in a baby-naming contest and print and television work from AMS Production Group.

“Baby Horton” began rolling his R’s (“R-R-Ruffles have r-r-ridges”) in 1957. He remained in Ruffles’ TV spots through the late ’80s.

To commemorate the return of Baby Horton to the airwaves, Frito-Lay of Plano, Texas, has launched a nationwide “Would You Name Your Baby Horton?” promotion. Parents expecting a child between May 13-20 can log onto a special Frito-Lay Web site (www.babyhorton.com).