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Digital cable TV provider TVN Entertainment Corp. awarded its estimated $5 million account to Friedland Jacobs Communications last week, following a brief review that included seven other undisclosed shops.
McCann-Erickson, Los Angeles, which had handled the account since late 1997, declined to defend and resigned the business [Adweek, Oct. 5].
“Friedland Jacobs impressed us with their ready grasp of our business,” said David Sears, senior vice president, affiliate sales and marketing for TVN in Burbank, Calif.
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