Fridays Cooks Up Meaty Online Campaign

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NEW YORK–T.G.I. Fridays, in Dallas, Wednesday unleashed a viral e-mail game called “Moofia.” The goal of the shooting game is to tout the fact that the chain uses 100% natural Angus beef in all of its hamburgers.

Blockdot, Dallas created the game, which will be sent out to 500,000 people.

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