Fridays Cooks Up Meaty Online Campaign

NEW YORK–T.G.I. Fridays, in Dallas, Wednesday unleashed a viral e-mail game called “Moofia.” The goal of the shooting game is to tout the fact that the chain uses 100% natural Angus beef in all of its hamburgers.

Blockdot, Dallas created the game, which will be sent out to 500,000 people. The Blockdot team served as the brains behind online smashes such as “Elf Bowling” I and II as well as “Frogapult.”