Freedom Rings for Orsatti's Shop

Be Free has chosen Orsatti & Partners as its first agency of record.
The Marlborough, Mass., client tapped the shop following a review of undisclosed contenders. Billings were not disclosed but are believed to be in the low-seven-figure range.
Orsatti, an integrated communications agency in Boston, is charged with creating a national brand-building campaign.
Media chores are being handled by Pro Media in Natick, Mass.
Work for Be Free includes print advertising that breaks almost immediately in the technology and business press, as well as direct marketing and support materials.