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SAN FRANCISCO — A national ad campaign hyping the upcoming hockey season on Fox Sports relies on the network’s trademark in-your-face humor to suggest that it’s the fans who get tougher with each passing game.
The four-spot, National Hockey League-themed effort, by TBWA\Chiat\Day in San Francisco, is set to break this week and will run on Fox and its cable networks. It is the first Fox Sports work from executive creative director Chuck McBride since the fall 2001 campaign tagged, “Beware of things made in October.”
Those
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