Fox Sports Toughs It Out

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SAN FRANCISCO — A national ad campaign hyping the upcoming hockey season on Fox Sports relies on the network’s trademark in-your-face humor to suggest that it’s the fans who get tougher with each passing game.

The four-spot, National Hockey League-themed effort, by TBWA\Chiat\Day in San Francisco, is set to break this week and will run on Fox and its cable networks.

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