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Finalists made presentations Thursday in the federal Centers for Disease Control and Prevention’s inaugural National Youth Media Campaign review.
TBWA\Chiat\Day in San Francisco, Saatchi & Saatchi, New York, DDB in Seattle, and Campbell Mithun in Minneapolis are in the running for the $125 million initiative aimed at developing healthy habits in ‘tweens,’ kids 9 to 13.
The agencies, linked with public relations shops, pitched executives at the CDC’s Center for Chronic Disease Prevention and Health Promotion in Atlanta.
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