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General Motors confirmed today that it's shopping for more globally orientated creative ideas for its luxury Cadillac brand.
Beyond incumbent Fallon, the automaker will consider pitches from agencies within Interpublic Group, Omnicom Group and Publicis Groupe, a GM representative said. The brand spends nearly $250 million in media annually.
Interpublic, for example, has put forth Campbell Ewald, which used to work on GM's Chevrolet brand, according to sources. Fallon is a unit of Publicis Groupe, but GM expects the holding company to field a second player.
"We went to the heads of those organizations and asked them to consider who they thought would be right for the job," the rep explained.
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