Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BOSTON Independent Fort Franklin has unveiled a new campaign for ESPN touting the cable network’s Citgo Bassmaster Classic professional fishing tournament.
The Boston-based shop has crafted six 30- and 15-second TV spots that feature anglers Kevin VanDam, Mike Iaconelli and Jay Yelas.
“With this campaign we want to showcase the personality of the sport and highlight elements that make bass fishing unique, all in a humor and style that is synonymous with ESPN,” said Lee Ann Daly, ESPN executive vice president, marketing.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in