Former Tatham CEO Epstein Joins AMA

CHICAGO Gary Epstein, who in April resigned as CEO of what was then Euro RSCG Tatham Partners, has joined the American Medical Association as chief marketing officer, a new position, according to the organization.

Epstein’s task will be to recruit and retain members at the Chicago-based AMA, said Michael D. Maves, executive vice president and CEO of the organization, in a statement.

Epstein, 43, took over as CEO of Havas’ Euro RSCG Tatham in 1999. He subsequently assumed the same post at Havas’ Euro RSCG Tatham Partners, which grouped the Chicago ad agency with units including Euro RSCG Tyee direct response TV in Portland, Ore., and Impact, in April 2002.

Tatham’s advertising business dwindled under his watch, with the shop’s Salt Lake City office closing and the flagship Chicago office hit by client and executive defections.

Former Young & Rubicam executive Ron Bess in May took over the new post of regional director of North America for Euro RSCG, and is trying to rebuild the Chicago agency under that moniker.