Former LHC Creative Chief Pollock Joins Tatham

Former Long Haymes Carr chief creative officer Mylene Pollock has joined Euro RSCG McConnaughy Tatham as one of six group creative directors under Jim Schmidt. She is working on Red Lobster at the Chicago agency.

“We were looking for somebody to shape a major piece of business,” Schmidt said. He cited Pollock’s work at Ogilvy & Mather in New York for clients like IBM and Cotton Inc. as examples of adver tising that is “well grounded strategically but doesn’t give up ground creatively.”

Pollock spent less than two years at LHC. She left the Winston-Salem, N.C., shop last year, after it merged with Mullen. She then spent several months consulting and took some time off before targeting Chicago as a place to seek a job.

Pollock knew Schmidt’s work from his days at McCon naughy Stein Schmidt Brown, which Tatham acquired in 2000. “He’d been able to do some nice stuff,” particularly in retail, she said. “And that’s a tough category.” In particular, she pointed to MSSB’s work for Crate and Barrel.

In his year and a half at Tatham, Schmidt has been overhauling the creative staff. He had interviewed several people for the position Pollock eventually landed. She joins fellow group creative directors Jimmy Olson, Joe Stuart, Steve Juliusson, Joe Gallo and Scott Maney—all of whom were hired by Schmidt, with the exception of Gallo.

The Tatham deal to acquire MSSB was driven by CEO Gary Epstein’s desire to add creative panache to a shop that was forced to reinvent itself when longtime client Procter & Gamble consolidated its business elsewhere.

“There haven’t been a lot of willful mergers,” Pollock noted. Ep stein and Schmidt, she said, “come from a similar place and have a similar outlook.”

Before joining LHC in early 1999, Pollock was a senior partner and group creative director at Ogilvy, where she worked for seven years. She started her career at Homer & Durham in New York in 1983 and later worked at Hal Riney & Partners there.

She was recruited to LHC by then CEO Steve Zades, who was re assigned to Lowe following LHC’s January 2001 merger with Mullen, a fellow Interpublic Group agency.