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Two former Anheuser-Busch marketing executives have opened a Hispanic target agency in Austin, Texas, and are counting Miller Brewing among their initial clients.
Manny Flores and Alejandro Ruelas, both of whom spent most of the last two decades working for the St. Louis brewer, are the managing partners of LatinWorks Marketing, an independent agency that plans to pursue national clients from offices in Austin and Los Angeles.
Flores was vice president of marketing development at A-B, while Ruelas headed ethnic marketing efforts.
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