Foreman Laces Up for Primetime Ad

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

NEW YORK — George Foreman, boxer-cum-talk-show-guest-cum-author-cum-salesman, is taking his line of George Foreman Grills back to primetime network TV with a new 30-second national spot that will break on Monday.

The 57-year-old ex-champ turned his name and grill into an infomercial icon via six years worth of 30-minute late-late night spots in which the good-natured Foreman hawked the cooker. Following a primetime spot earlier this year comes the second-round of network TV, but the first holiday-themed ad from appliance marketer Salton Inc.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in