Digital out-of-home advertising will reach $2.2 billion this year, hitting $3.7 billion by 2013.
According to a BIA/Kelsey forecast released Wednesday (Nov. 4), the segment, which includes digital billboards and place-based networks, will grow at an annual rate of 13.5 percent, outpacing traditional out of home’s 1.4 percent growth rate.
Traditional out-of-home is forecast to inch up from $4.4 billion this year to $4.6 billion in 2013. In 2010, DOOH will increase 9 percent to $2.4
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in