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DETROIT Francisco Codina, group vp, North American marketing, sales and service at Ford, will retire effective Nov. 1 after 30 years with the Dearborn, Mich.-based automaker, the company said.
The 55-year-old Codina was appointed to his current position in February 2006, two months prior to the launch of Ford’s “Bold Moves” ad push, which has included an online documentary on changes at Ford, “challenge” ads in which the Ford Fusion was successfully pitted in a driving contest against more popular sedans from Toyota and Honda, and a podcast series to promote the Edge crossover.
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