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DETROIT Ford’s new ads for its 2008 Taurus sedan promote a simple message of safety in the “Rated safest car in America” tagline.
The first broadcast spot, “We Know,” which broke last night (via JWT Team Detroit), tugs heartstrings. It first shows a father watching his son taking a bike ride, then jumps to the dad handing over the key to a new Taurus, saying, “You drive.”
It is the first of two broadcast ads that will support the Taurus, a rebadging of the failed Ford Five Hundred sedan.
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