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In a bid to burnish its reputation as a forward-thinking brand, Ford has released a 74-page internal consumer trends report for 2013 that forecasts major disruptions among numerous industries, including Ford’s home turf—the auto industry. Car-sharing services like Zipcar, carpooling by Gen Yers, bike sharing and “multi-mix forms of mobility” are all explored as signs of how consumers are changing their car habits.
For instance, in a case study of consumers’ “post-green” mentality, the report points to Depave in Portland, Ore.—an
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