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NEW YORK–Ford and Nickelodeon are teaming to tout child safety in a three-year campaign encompassing a new Ford-sponsored Web site and the animated TV show “Blue’s Clues.”
The site, ClueIntoSafety.com, promotes a national child-safety campaign that partners Nick Jr.’s “Blue’s Clues” and Ford. The focus of the campaign is the importance of safety belts and safe behavior both in and outside the car. Online registration gets a kid a “Safety Superhero” welcome kit, which includes a wristband, reflective stickers and a letter from Blue, the animated dog.
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