Ford Marketer Rewey to Retire

Bryan Kelly, the head of Ford Motor Co.’s e-commerce initiative ConsumerConnect, has been tapped to replace Bob Rewey as the automaker’s top marketing executive.

Rewey, 62, is retiring this month after 38 years at Ford, the last 15 months as group vice president, global consumer services and North America.

Kelly takes the title of vice president, global consumer services. Replacing Kelly at ConsumerConnect is Karen Francis, who formerly headed marketing for Oldsmobile.

Rewey was credited by Ford CEO Jac Nasser with driving the the automaker’s transformation to a consumer-focused company. Rewey also has been a strong champion of Ford’s dealer relations, e-commerce and motor racing activities.

Kelly will be responsible for global marketing, automotive consumer services group, dealer development, worldwide direct markets, Ford racing technology and ConsumerConnect. He will report to Nasser. Martin Inglis, vice president, Ford North America consumer business group, will also report to Nasser.

Earlier last week, Ford moved quickly to fill two of its top marketing slots which were vacated in late February when Jim Schroer and George Murphy defected to DaimlerChrysler.

Francisco Codina, currently the president of Ford Argentina, was appointed to the position of general marketing manager for the Ford division. He replaces Murphy. Two weeks ago, Ford promoted Jan Klug, formerly marketing communications manager at Ford division, to Schroer’s previous position, vice president of global marketing.