Ford Kicks Off F-150 Online Push

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NEW YORK Ford today launches a one-day online ad blitz as a part of its estimated $100 million campaign for the 2004 F-150 pickup truck.

The effort includes placements on major portals, including MSN, AOL and Yahoo! The campaign marks the first complete “roadblock,” where one advertiser dominates a property’s home page, on Microsoft Corp.’s

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