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DETROIT — Ford Motor Co. is going the route of Anheuser-Busch, S.C. Johnson, Wendy’s and others by enlisting its top executive to speak on behalf of the company in a new campaign.
Ford Chairman and CEO Bill Ford narrates four 60-second Ford division spots breaking Jan. 25 on network primetime and cable. The 44-year-old Ford, who is the great-grandson of the automaker’s founder, took the helm of the struggling company in October.
The documentary-like spots were created by longtime Ford division agency J.
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