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Forbes.com is getting deeper into territory typically covered by advertising trade publications and a growing number of industry blogs with the launch of a new section dubbed CMO Network.
The new channel is aimed at chief marketing officers, as well as executives in the advertising, media and marketing space. The section features a mix of breaking news, analysis and video content, along with commentary from a slew of prominent columnists. Those include former eBay CMO Mike Linton, who is penning the column “CMO Calculus,” as well as Martin Puris, the former head of ad agency Ammirati Puris Lintas, who is authoring a column called “Up for Grabs.”
CMO
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