Food Network, Kellogg's Think Outside Cereal Box

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Food Network and Kellogg’s are pairing up for an integrated partnership that will look to demonstrate the versatility of the breakfast giant’s brands.

Expanding on an execution that saw six Kellogg’s brands get served up on the July 25 installment of The Next Food Network Star, the new integration pact will roll out in the fourth quarter of 2010.

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