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After a successful test of a new store format aimed at Hispanic shoppers, Food Lion is expanding the program, “Sabor Latino” (“Latin Flavor”), in three North Carolina markets, according to a published report.
Last august, the Salisbury, N.C.-based grocer launched the test in the Triangle region of North Carolina, with five stores carrying a broader selection of Hispanic items, among them beans, tortillas, spices, in addition to meat and produce. Store employees receive training in the Spanish language and Hispanic culture, and in-store signage and TV ads target Hispanic households.
Food
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