Following Protocol

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Almost as interesting as what people are saying and doing online is who is saying and doing it. According to NetValue, a Paris, France-based research company that measures Internet protocol data (hint: “http” is the protocol used in measuring Web behavior; e-mail uses a different protocol), these people may not be who you always assumed they were. For example, the biggest group of games-users on the Net is NOT boys, age 15-24. It is homemakers, who make up almost 27 percent of the most active game users.

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