Following investor's cue, Remington seeks an agency

Remington Products, Inc. ceo Victor Kiam, famous for boasting that he liked the Remington shaver so much that he bought the company, has been persuaded to hire an ad agency by the Florida-based executive who invested additional equity into Remington last September.
The long-running campaign featuring a bathrobe-clad Mr. Kiam, and the promise, “Shaves as close as a blade, or your money back,” was created in-house. At one point, Grey Advertising had placed media for Remington, but a Grey spokesperson said the agency had not performed that service for some time.
Remington national advertising manager Glenn Bell could not be reached for comment late last week, but several sources said it was likely that the Bridgeport, Conn.-based