Focus to Launch Dutch Cigar

Agio Sigarenfabrieken, a cigar manufacturer in Duizel, Holland, hired The Focus Agency here to handle the U.S. introduction of its new Balmoral brand.
Mark Miller, Focus president and chief executive officer, confirmed the win last week. Billings are still being determined, but sources pegged spending in the $3-5 million range.
Miller said Focus was selected without a formal review after meeting with Agio executives and outlining the agency’s capabilities earlier this month. Focus has been asked to develop a full marketing program that will include national print advertising and promotional support.
Miller said ads will likely begin appearing in February or March.