Florists Consider Re:group, Boston Shops

BOSTON Northeast regional florist chain KaBloom is considering a Midwestern agency to handle its advertising account, according to the client.

Re:group in Ann Arbor, Mich., is competing against Boston agencies McCarthy Mambro Bertino and incumbent KPC Christopher Tomas, according to Laurie Lee, director of marketing at the Woburn, Mass.-based client. Other shops also may be added to the mix before a decision is made next month, she said.

“We’re in a growth stage, and we’re looking to ensure we have an agency who can take us to the next level,” said Lee.

Recent campaigns have carried “The power of fresh flowers” as a tagline.

Ad spending had been nearly $1 million in 2000-01, but the chain has spent just $150,000 through the first half of 2003, according to Nielsen Monitor-Plus.