Florida Seeks Agency for SUV Safety Ads

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ATLANTA Agencies interested in creating a national $30 million sport utility vehicle safety campaign for the Florida Attorney General’s Office can download an invitation to participate.

The process is being handled by Boston consultancy Pile & Co. Proposals are due Nov. 14. Pile and representatives from the client will post a shortlist Dec. 15. A final decision will be made in January.

To compete, agencies must have a broad range of consumer products and services experience, specifically in new or emerging categories, according the invitation.



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