Florida Seeks Agency for SUV Safety Ads

ATLANTA Agencies interested in creating a national $30 million sport utility vehicle safety campaign for the Florida Attorney General’s Office can download an invitation to participate.

The process is being handled by Boston consultancy Pile & Co. Proposals are due Nov. 14. Pile and representatives from the client will post a shortlist Dec. 15. A final decision will be made in January.

To compete, agencies must have a broad range of consumer products and services experience, specifically in new or emerging categories, according the invitation. Other relevant experience includes a Hispanic marketing capability, media planning and buying, public relations, creative and strategic skills in marketing to 20- to 39-year-old consumers.

Proposals must include a signed statement that indicates the agency and all proposed subcontractors do not hold any current affiliations with an automotive manufacturing company, its affiliates, its subsidiaries, or its parent. Agencies must have a minimum of $200 million in gross annual billings for each of the past three years, excluding billings of any subcontractors.

Money for the one-year project comes from an agreement between Ford Motor Co. and 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. The states charged that Ford misled consumers about the safe use of SUVs.

Materials can be found at: http://fcn.state.fl.us/owa_vbs/owa/vbs_www.ad.view_ad?advertisement_key_num=36946.