Flink, 69, N.Y. Search Consultant, Dies

NEW YORK Lawrence J. Flink, 69, a longtime New York advertising executive, died of natural causes at his home in Mamaroneck, N.Y., this past Sunday.

Flink was president of The New Business Perspective, a consulting firm specializing in ad agency search services, contract negotiations and communications training for both advertisers and agencies.

Prior to forming his company, he held executive positions at a number of New York agencies. During his 16 years at Dancer-Fitzgerald-Sample (now Saatchi & Saatchi) beginning in 1965, he served as executive vice president, chairman of international operations and director of worldwide business development.

Following DFS, Flink was executive vice president of Kenyon & Eckhardt (now part of Lowe & Partners), where he oversaw business activities for the agency’s East Coast offices. He then became president and CEO of USAdvertising, an agency that he formed. Later, Flink became svp, director of business development for the North American operations of D’Arcy Masius Benton & Bowles.

During his career, he directed advertising strategy for products and services in a wide variety of categories. His clients included Procter & Gamble, Duracell, Chase Bank, Bristol-Myers, Quaker State, Hyatt Hotels, Seagram and New York Telephone.

Flink held a master’s degree in classical rhetoric from Case-Western Reserve University. Prior to his advertising career, he taught at the college level and was instrumental in founding the communications curriculum at the U.S. Naval Academy.

A wake will be held Wednesday, Oct. 22, at Cox and Graziano Funeral Home, 767 Boston Post Rd., Mamaroneck, N.Y., from 5-9 pm. The funeral will be held Thursday, Oct. 23, at 10 a.m. at St. John and Paul Church, Weaver Street, Larchmont, N.Y. In lieu of flowers, a donation may be made to the Christopher O’Neil Memorial Fund, c/o Baltimore Community Foundation, 2 East Read St., Baltimore, Md. 21202.