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Veteran graphic artist Dan Simon may have created many elaborate sports-related designs over the years, but he said his most recent work, using a remarkably simple concept, ranks as his proudest achieve ment.
Shortly after opening his Los Angeles shop, Studio Simon, the NFL called on him to quickly create a new logo for Super Bowl XXXVI. Although the league had a design in the can for months, the events of Sept. 11 prompted an abrupt switch.
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