Fla. Tourism Group Decides to Make An Agency Change

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Visit Florida’s seven-member task force has recommended that Yesawich, Pepperdine & Brown become its new ad agency.

The choice, if approved by the Tal-lahassee, Fla., tourism group’s board of directors later this month, means an agency change after nine years.

YP&B of Orlando, Fla., competed against incumbent Fahlgren Benito of Tampa, Fla.,

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