Five Online Publishers Form Consortium

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

NEW YORK — Five online publishers have joined forces to sell daytime ad space across each other’s sites, and AT&T Wireless has signed on as the network’s first advertiser.

Known as the At-Work Brand Network, the advertising sales consortium includes CBS MarketWatch, CNET Networks, NYTimes.com, USAToday.com and Weather.com. The goal of the network is to give advertisers access to a largely unduplicated audience of Internet users who are using the Web at work.

“The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in