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Five agencies vying for Saturn’s $30-50 million Ion account made their final play for the business last week in a series of meetings sources described as a no-nonsense affair.
The contenders are incumbent Publicis & Hal Riney, San Francisco; Goodby, Silverstein & Partners, San Francisco; McCann-Erickson, Troy, Mich., and New York; D’Arcy Masius Benton & Bowles, Troy and New York and Wieden + Kennedy, Portland.
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