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An integrated ap-proach enabled Fitzgerald + Co. to win the combined advertising account of power tool makers Porter-Cable and Delta Machinery, subsidiaries of Pentair Tool & Equipment Group.
The Atlanta-based IPG shop bested Blatt-ner/Brunner, Pittsburgh; Price/McNabb, Charlotte, N.C.; and SBC, Westerville, Ohio, in a review. Consultant Jeff Tritt with RCG in Cleveland oversaw the competition.
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