Fitzgerald Hits The ‘Mother Lode’ In Choice Point

Fitzgerald & Co. has won creative duties for Choice Point, an information resource for business, industry and government.
The initial ad assignment for the Alpharetta, Ga., company is budgeted at $1.2 million, sources said.
After the client initially contacted eight Atlanta agencies, Fitzgerald ended up in a duel with Turner Fernandez Turner.
Marty Fagin, Choice Point’s vice president of corporate marketing, said Fitzgerald’s “pitch came closer to the strategy of what we want in launching our first campaign.”
“In this age of information, they have the mother lode,” said agency chief executive officer Dave Fitzgerald. “Bringing it to the consumer is a big challenge.”
Media is handled by Media Edge in Clearwater, Fla. –T.W. Siebert